The goal of Advantage All is to develop and maintain tennis as an equal advantage sport which serves as an inspirational role model for all Olympic and Paralympic sports. Ultimately, achieving gender balance – where everyone is provided the same advantage and opportunity across the sport, both on and off court – will make tennis better for everyone.
National and Regional Associations are encouraged to use the resources below to devise, develop and drive their own gender equality strategies. You can start by taking the ITF’s gender equality self-assessment survey by following the link below.
Discover the strategy in more detail below
Download the application form and terms and conditions below
Downloadable guides
- Write Your Own Strategy
- Balance the Board
- Brand & Communications
- Brand Guidelines
- Facts and Key Messages
- Rédigez votre propre stratégie
- Equilibrer le Conseil d’administration
- Marque et Communications
- Faits et Messages Clés
- Elaboren su propia Guía de Estrategia
- Guía de Equilibrio del Consejo Directivo
- Guía de Marca y Comunicación
- Datos y Mensajes Clave
For us, gender equality is not an option, it’s our collective obligation.
National Associations – please click on the links to our Self Assessment Tool to help start and guide your journey.
Tennis Ireland
The ITF’s Advantage All Gender Equality Strategy is built on five pillars:
“Thanks to women like Billie Jean King and others like her, tennis is positioned better than most sports to be a powerful platform for empowering women and girls. However, as the research shows, tennis still has a way to go before we can claim our game as an equal advantage sport.”
More women coaching, officiating and leading the administration of our sport. Women having a greater influence on the future of tennis off the court through increased visibility and representation in leadership and governance roles
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From the programmes and competitions that we offer, to funding, training, earning potential, prominence and exposure. It's important that we provide balanced support for both genders
Discover more about participationWomen's sport is seen as progressive and inspiring and the audiences are growing. We need to ensure our women's products are maximised and given equal opportunity to perform from a fan, sponsorship and broadcast delivery perspective
We need to work hard to continue to position the women's game, build powerful and positive language and focus on the sport and performance. We need to help the media to find 'one voice' and speak in a consistent way about women's tennis
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It's critical that we build a culture that includes and inspires all, actively eliminating bias and discrimination at all levels of our sport
More about how we're growing the game
With thanks to The Foundation for Global Sports Development, the partners in our Advantage All campaign
Discover moreTennis in Numbers - On the Court
“Sport is one of the most powerful platforms for promoting gender equality and empowering women and girls.”
Tennis in Numbers - Off the court
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Committees and Commissions Find out more about the ITF's committees and commissions -
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