ITF 2024 Strategy | Tennis Around The World | ITF | ITF
ITF2024+4 Strategy The ITF's plan for growth

We have a long-term plan for sustainable growth which guides everything we do to deliver tennis for future generations. Our ITF2024+4 strategy has the following eight strategic priorities:

Opportunity

We want to ensure tennis is inclusive to all, and that there are playing opportunities for all kinds of players everywhere. We provide competitive opportunities in five global tours: 

> Men's World Tennis Tour

> Women's World Tennis Tour

> World Tennis Tour Juniors

> UNIQLO Wheelchair Tennis Tour

> World Tennis Masters Tennis Tour

Development

We commit millions of dollars to the development of tennis, helping thousands of players every year, providing investment and expertise where it's needed most.

Find out how we're growing the game
Davis Cup and Billie Jean King Cup

We're making changes to protect the long-term future of our flagship team competitions - our World Cup of Tennis events.


> Visit the Billie Jean King Cup website

> Visit the Davis Cup website

Olympics and Paralympics

Tennis is a highlight of the Olympic and Paralympic Games for players and fans alike. We want to elevate tennis' position even further.


> Olympic Tennis Event


> Paralympic Tennis Event

Integrity We uphold the highest standards of integrity and governance
Investment The revenue we raise is invested into to grow tennis worldwide Find out more about our commercial partners
Partnerships

Together we are stronger and we work with other organisations to shape the future of tennis.

Discover a key partnership here
Communications

Engaging better with players, our member nations and affiliated regional associations ensures we work together for the future of our sport.

Discover the ITF's member nations