ITF 2024 Strategy | Tennis Around The World | ITF | ITF
ITF2024 Strategy The ITF is on a Journey of Change

We embarked on a new long-term plan for sustainable growth under a new agenda, ITF2024, at our AGM in June 2016. Within it, we identified the following eight strategic priorities:

Opportunity

Tennis is the world's most universal sport and we provide opportunities for all kind of players everywhere. Find the right Tour for you: 

> Men's World Tennis Tour

> Women's World Tennis Tour

> World Tennis Tour Juniors

> UNIQLO Wheelchair Tennis Tour

> World Tennis Masters Tennis Tour

Development

We commit millions of dollars to the development of tennis, helping thousands of players every year

Find out how we're growing the game
Davis Cup and Billie Jean King Cup

We're making changes to protect the long-term future of our flagship competitions


> Visit the Billie Jean King Cup website

> Visit the Davis Cup website

Olympics and Paralympics

Tennis is a highlight of the Olympic and Paralympic Games for players and fans alike. We want to elevate tennis' position even further.


> Olympic Tennis Event


> Paralympic Tennis Event

Integrity We uphold the highest standards of integrity and governance
Investment The revenue we raise is invested into tennis development worldwide Find out more about our commercial partners
Partnerships

Together we are stronger and we work with other organisations to shape the future of tennis

Discover the ITF's partners
Communications

Engaging better with our member nations ensures we work together for the future of our sport

Get in touch